Auto repair shop owners know that in order to compete in today's marketplace, their business must be discoverable on the web.
In deciding to build a website, you are presented with two options:
- Hire a professional web-developer to build a custom website
- Do it yourself using a DIY tool
Hire a professional
Even for the simplest projects, the conventional approach to custom web-design project management is a time consuming process:
- Discovery interview
- Proposal, with estimate and contract
- Create and compile content
- Design and development
- Maintenance / hosting
This is known as the traditional waterfall-style approach. It is time consuming, and therefore costly.
Look to spend, on average, $2,000 by going this route.
Do it yourself
You have a sense that it is true, so we'll just come out and say it: The DIY tools promise the world, but are little more than gimmicks. How many times has a customer brought in a car to your shop that they messed-up by trying to fix it themselves?
The gamut of DIY tools are not the panacea their marketing claims to be. Their marketing appeals to your sense of style with flashy graphics and special effects. But amidst all the pomp and ceremony, the vital question that gets drowned out by their catchy marketing is:
Do your customers care?
No, they do not. Your customers didn't come to your site to see a show. Visitors to your site care about only one thing:
Will this website quickly provide me with the solution to my problem?
The big DIY gimmicks are exactly that, because they divert you from the core mission of your website, and turn you into a stylist. The stylist's approach to design favors trends and fashion over functional and practical usability. Form should follow function, otherwise you are building a house of cards.
"Alright, alright, we get it. So you're saying, 'you get what you pay for', and I should spend an arm and a leg on my website?"
Well, no ... thankfully, there is good news...
There is a third choice!
Quality, custom web development can be made cost-effective by extracting as many steps as possible from the waterfall approach, and codifying each step into a standardized, systemized procedure.
Your typical professional web-dev shop will likely receive inquiries from a multitude of different market verticals in any given week. This means they are encountering a different set of problems to solve with each new project they take on, and must devise a new, custom solution each and every time.
By focusing all our attention on a single market segment, namely independent auto repair shops, we have a unique vantage point from which to develop a standardized solution that can be applied with equal effect for each client we serve. And that's exactly what we've done.
Tell us what you think
Please sound off in the com-box with any feedback — we're all ears.
To success — yours, and ours!